For a few years, some of my friends and I have been sharing music to listen to while we work. We’re supposed to review/rate what gets shared with us then share those reviews with the group, but that doesn’t always happen.
My friend Scott shared with me a video about how today’s music is generally worse, scientifically:
I have a hard time getting past some of the vagueness and generalizations (the numbers are out there and easily available), but I absolutely agree on the sentiment. I agree that a lot of lyrics today are infantile, but I also think that a lot of lyrics in the late ’90s/early 2000s were overly complex (to the point of being random words and phrases strung together without any coherent meaning). I think that about some Bob Dylan too, but not as much. You can go too far in either direct.
The video also made me conscious of never writing the millennial whoop, just like I try and avoid the jazz lick (plus this and this) or writing a four-chord song.
But my main takeaway? There’s too many people out there who are worried about “making it” and more people need to just play (not work) music. The video kind of touches on it starting around the 19:00 mark. Essentially, he says all money-making musicians are turning into the guys at the beginning of this video:
Last week, Tim brought up the question of what kind of music would be “in character” for me. This week I’m kind of breaking that mold and sharing some modern music. AND I’m going to review it this week. Let’s see if my opinion matches up with science.
A couple of weeks ago, I clicked on the third Spotify ad I think I’ve ever clicked on. It was a car commercial that said it would take a look at your Spotify history and playlists and analyze your style. It ended up being different than I thought.
I was told I had a old style that needed updating. I thought that the last thing an advertiser should do is criticize their audience’s taste. Maybe say good things about it, but only market to a certain segment. But insult them? No thanks.
It also provided a 10-song playlist so I could update my tastes. Maybe they were always going to share those songs, but I gave it one listen and was hard-pressed to say that playlist was custom created for me based on what I listen to and have in my playlists. So for your enjoyment, here’s what Nissan’s marketing agency thinks I should listen to:
And here’s what I thought: Continue reading